Restroom Advertising Locations

There are several different types of restroom advertising locations, so how do you know which kind will make the biggest impression on your target audience? Below, are some of the most common forms of restroom advertising and how to best utilize each style.

Inside Stall

An ad inside a stall can be as simple as a well-positioned, framed sign. Although the advertisement is minimal, stall users are literally held captive with your message for one to three minutes. These are a great choice in less busy venues where people spend more time inside the stall than they do waiting in line.

Above Urinals

Generally, those using urinals have nowhere to look but straight ahead. This creates the perfect opportunity to place an ad in an area of direct eyesight — it’s hard to miss a message when it is only inches from your face. Like stall ads, these are best suited to locations without congestion, where most of the person’s time is spent in front of the facilities.

On Walls

Wall posters work best in crowded restrooms such as those found in airports, theaters, and sporting arenas. Consumers could spend several minutes or more waiting in line with nothing else to do but read your message. By positioning your poster near the entrance or exit, your brand can connect with every person that comes into the restroom. In a busy location, you could reach hundreds or thousands of people a day.

On Mirrors

Whether a restroom is busy or not, almost everyone will spend some time in front of the mirror washing their hands. Something like a colorful, vinyl cling can attract the attention of sink users and give them an impression of your brand. While these ads work well in both men and women’s restrooms, they are especially effective when targeted at women since they tend to spend more time in front of the mirror.

The great thing about restroom advertising is that it’s a relatively inexpensive small business marketing strategy. You may choose to use a stall sign for a few months and then change up your tactic by switching to a wall poster. To make the biggest impact, you can use all the types of restroom ads at once to create a domination effect in a small area.

No matter which type of restroom ad you choose, this non-traditional form of indoor advertising is sure to bring greater attention to your brand and an increase in your business’ profits. A knowledgeable advertising expert at RDM can assist you in determining which restroom advertising locations will best suit your advertisement.

  • http://www.facebook.com/ihsan.fitriadi Ihsan Fitriadi

    I never understood before its about restroom advertising, but with this article, I started a little more understanding. Apparently this was enough to start a business marketing epektif through intenet, but is this really the best, it remains to be seen ….

  • http://www.fitandfashionmom.com/ chrisair

    Good idea to place advertisement in a restroom. I actually experience it in the mall when I see a n advertisement about napkin next to a mirror. Some advertisement can be amusing too and entertaining even in a short span of mingled on cr

  • Szeto Ching

    I think this is a good idea to have the advertisement in the restroom. Since everybody needs to go to the restroom. And they will notice the advertisement and it will leave them a good impression.

  • ROLIVIC PEREZ

    While I find restroom advertising creative and ingenious, I feel that use of this strategy will depend on the product to be advertised. Products that are relevant to the use of the facility may profit from such kind of advertising technique. Otherwise, the public may just ignore the advertisement as pure vandalism, and may also invite ridicule in their mind. Hence, propriety is the name of the game.

  • Batencila Annabelle

    Great tips on how to advertise some of our products but it depends what kind of products you will also advertise. This is also a cheaper way, I guess.

  • Manroks23

    This is a great way of advertising and I think it is also the cheapest way, and this strategy can work well because people are always in need of restroom and some may find interest in the ads and in this way it will attract lots of people and the ads company will gain more from this….

  • Tao

    What a interesting topic! I do think advertising in toilet is effective. What else we can do inside in! Very creative article! Even I do not need to advertise in this way. Still love it!

  • Ram

    These are good locations mentioned in restrooms to give advertisement, surely everyone who goes to restroom or even use toilet or mirror will find the advertisement, these advertisements will reach a big presence because restrooms are common place.

  • Javith Naseem

    hhhhhhhhhhh

  • Rusale Baga

    Wow. This is a nice article. I haven’t read something about this before. This is really very informative. It will be very helpful specially to those who are planning to build restroom. The above mentioned locations are totally great.

  • Umesh K Kherajani

    It is such a new and innovative way of advertising. I hav’nt seen something like that before. It is quits a great and knowledge full article.

  • http://www.zuniscrollingsigns.com/categories/indoor-scrolling-signs Indoor advertising

    Mentioned above are the best places to display any indoor advertising. At these places people tend to pay more attention to the advertisements.

  • http://www.sparklogix.com/ Richard Morrison

    That’s why indoor advertising works so well. You have the undivided attention of a captive audience. Thanks for visiting the blog and leaving a comment! Check back for new content often.