Why You Need a Mobile Landing Page to Stay Competitive

Unfortunately, if your website is designed solely for a static, desktop-using audience, then you are behind the times. Today, mobility is “where it’s at.” Consumers are hooked on their smartphones, ipads, and other handheld devices and are thirsty for mobile-friendly content. If your business isn’t adapting to this trend then expect to get left behind.

What’s Driving the Trend?

Worldwide mobile web use is up above 1 billion people* and the number is rising all the time. If your marketing strategy doesn’t include a mobile landing then you are not connecting effectively with a huge portion of the population. Smartphones have become so user-friendly that people of all ages are using them to find content not only when they are on the go, but also when they are at home. Their convenience is unmatched as users typically always have their phones with them and can just as easily get online access while sitting on the couch or walking around a store. Making your site viewable on these devices is sometimes the only way to connect with those who want information always at their fingertips.

How are They Used?

Even if you don’t have a mobile landing page, you can guarantee at least some of your competitors do. Don’t wrongly assume this isn’t a big deal or that a traditional website is enough. By not being mobile-friendly, you are effectively taking yourself out of the equation for many sales opportunities. For example, consider a consumer who is at a store and wants to compare several similar items. To learn more about each product, this person will likely use their smartphone for research. If they try to visit your website and find it un-viewable or difficult to navigate, chances are they will simply dismiss your product altogether. Why would they risk buying something they know nothing about when they can easily get product information from your competitors?

How to Optimize Your Site for Mobile Users?

There are many creative ways you can provide an enhanced mobile experience to your online visitors. But, one of the most basic things you can (and should) do is condense your pages down to a version more suitable for small screen viewing. The good news is that if you have a WordPress site you don’t have to worry about writing a bunch of complicated code and can simply install a mobile plugin.

A mobile plugin will automatically compress your site and turn it into an ideal mobile landing page. The plugin is able to summarize your content into a shortened version so people don’t have to worry about scrolling side to side or up and down to see your whole page. This type of layout makes your site faster loading and much easier for on-the-go consumer to quickly find what they need.

Although installing a mobile plugin isn’t the only thing you can do to optimize your site for smartphone users — it’s a start. Even this basic step will help to keep you relevant to the ever increasing mobile market and on par with your competition.