Market Research and National Media

Independent Market Research

• 84% of washroom visitors recalled one or more of the washroom ads*
• 98% of them had a positive or neutral reaction to the ads*
• 80% of them felt the ads were more noticeable than ads appearing in other media*
• 88% of those who recalled seeing a specific ad could name at least four selling points in the ad*
• Restroom Billboard Advertising receives consumers’ undivided attention for 1.5 to 2 full minutes.**
• Restroom Billboard Advertising can be targeted to men or women exclusively, even by age group, income range or lifestyle.***
• When ad board viewers are shopping for a product or service, retention of that product or service advertised raises to an impressive and effective 85% retention rate.***

*Barbour & Monroe Marketing Research Studies
**Rice University Study
***Market Intelligence Media Research

NATIONAL MEDIA ON INDOOR ADVERTISING

Adweek Magazine

“Talk about your captive audience. Your attention is riveted directly on the space in front of you. People indeed read the ads thoroughly.”

Inc. Magazine

“If you went to the restroom three times, you’d read it again and again. They’ve got that customer’s undivided attention.”

Newsweek Magazine

“Now Madison Avenue has invaded the restroom. It is surprising nobody has thought of it before.”

The Boston Globe

“This is the only place in the world people would stand in line to read advertising.”

The San Jose Business Journal

“Advertisers spend millions each year studying demographics and testing images to entice consumers to open their minds and their wallets. American Indoor Advertising may have hit on one of the few times when people weary from being saturated by commercials actually want to read an ad.”