Traditional forms of advertising, such as television commercials, magazine ads, and internet have become less effective. It’s easy for consumers to mute, walk away, click away, fast-forward, or ignore such efforts. Also, traditional advertisements tend to get lost in a sea of other ads making it incredibly difficult for them to make an effective advertising campaign….
It seems people have never had had so many gadgets, activities, and places to occupy their time as they do now. With so much going on and everyone having such varied interests, many traditional advertising methods are losing some of their power. For instance, a TV commercial in a prime time slot used to be…
Think back to the last time you made a major purchase. More than likely, you asked a friend, family member, or co-worker for recommendations before deciding on a final brand or product. At the very least, you probably read reviews online to get insight from other consumers, and you did all that asking around because…
No matter if you own a small mom-n-pop store, an eStore, or a giant company, having a positive relationship with your customers is paramount for success. And one of the most effective ways to entice new customers and foster loyalty in existing ones is through rewards. These rewards come in all shapes and sizes and…
There’s no question we live in a world overflowing with advertisements. There have been multiple studies done on how many ads we actually see in a day, with researchers estimating we encounter anywhere from 250 to 20,000 marketing images per day! Of course, there’s no way our brains can process a couple hundred messages (much…
To connect with today’s consumers you need a more comprehensive marketing approach than ever before. This is because people are interacting with brands in more and varied ways than they did in the past. For instance, while TV commercials were once seen as the ultimate marketing weapon, their power is now diluted as consumers choose…
Have you ever found yourself in this situation: you’re standing around with your buddies relaying the details of a funny TV commercial. Then, after a hearty chuckle, you all let out a big sigh until someone says, “Hey, what was that commercial for anyway?” Everyone collectively shrugs their shoulders in bewilderment and gets on with…
When a recession strikes, businesses are forced to batten down the hatches and sometimes take extreme measures to stay afloat. And while cutting back on expenses is almost always necessary, there’s one area on which you should never skimp — advertising. Not only will advertising keep your business moving, but it also encourages consumption, which…
There are several different types of restroom ads, so how do you know which kind will make the biggest impression on your target audience? Below, are some of the most common forms of restroom advertisements and how to best utilize each style. Inside Stall An ad inside a stall can be as simple as a…
Traditional forms of advertising, such as television commercials, magazine ads, internet, and ordinary billboards have all but lost their effectiveness. It’s simply too easy for consumers to mute, walk away, click away, fast-forward, or simply ignore such mediums. Not to mention, traditional advertisements tend to get lost in a sea of other ads making it…
Traditional forms of advertising, such as television commerc...
It seems people have never had had so many gadgets, activiti...
Think back to the last time you made a major purchase. More ...
No matter if you own a small mom-n-pop store, an eStore, or ...
There’s no question we live in a world overflowing wit...
