If you say the words “QR Code,” the average person probably won’t know what you’re talking about. However, if you show this same person a picture of one of the black and white barcodes, they will likely know what it is and how to use it. Although QR codes are still a relatively new form…
Almost every business owner relies on some type of B2B transaction for successful operations. Connecting, interacting, and forming mutual exchanges with other companies is what is needed to help take your business to the next level, and mobile marketing has the fuel to get you there. However, many are sabotaging their own mobile marketing campaigns…
QR codes are barcode-looking symbols that appear on everything from signs to packaging. They are used by marketers as a way to engage consumers and make offline materials interactive. Lately, it seems they are showing up everywhere, yet many business owners execute this technology poorly, which provides little benefit to themselves or potential customers. However,…
Mobile internet use is becoming more and more popular, and some experts believe, in the near future, mobile users will outnumber desktop users. This change in behavior means that all business owners need to ask themselves if their site is truly optimized for all portable devices. Don’t get behind the times and lose contact with…
Online users are increasingly using their mobile devices as a gateway to virtual information. When they are out shopping, riding in cars, and generally away from home (which, for many, is more often than not) people turn to their smartphones and tablets to help them learn about businesses, make purchases, and compare prices. In…
Unfortunately, if your website is designed solely for a static, desktop-using audience, then you are behind the times. Today, mobility is “where it’s at.” Consumers are hooked on their smartphones, ipads, and other handheld devices and are thirsty for mobile-friendly content. If your business isn’t adapting to this trend then expect to get left behind….
Imagine a world where real-life objects behave in the same way as they do on a computer: if you want to know more about something, you just click it. QR codes are bridging the gap between how we interact with our online and physical worlds and making the possibility of turning everything into a hyperlink…
Although advertisers are still trying to develop new ways to connect with mobile-hungry consumers, there are already solid mobile strategies that help build brand awareness and increase sales better than many traditional marketing methods. So, what innovations have increasing numbers of sellers jumping on the mobile marketing bandwagon? Here’s just some of what this medium…
Mobile advertising is one of the fastest growing marketing strategies, yet despite this increase, many businesses are doing it all wrong. As more and more people adopt the mobile lifestyle, the rules of brand promotion are constantly evolving. Companies that adapt to the changes and effectively utilize the new technologies will succeed – those who…
Quick Response Codes are Here to Stay Quick response codes, commonly referred to as QR codes, are commonplace in Japan and are on the rise in the US. These little boxes seem to be showing up on everything, and whether you utilize them or not, they are becoming pretty hard to ignore. What is a…
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