How to Make an Impression with Restroom Ads

There are several different types of restroom ads, so how do you know which kind will make the biggest impression on your target audience? Below, are some of the most common forms of restroom advertisements and how to best utilize each style.

Inside Stall

An ad inside a stall can be as simple as a well-positioned, framed sign. Although the advertisement is minimal, stall users are literally held captive with your message for one to three minutes. These are a great choice in less busy venues where people spend more time inside the stall than they do waiting in line.

On Walls

Wall posters work best in crowded restrooms such as those found in airports, theaters, and sporting arenas. Consumers could spend several minutes or more waiting in line with nothing else to do but read your message. By positioning your poster near the entrance or exit, your brand can connect with every person that comes into the restroom. In a busy location, you could reach hundreds or thousands of people a day.

Above Urinals

Generally, those using urinals have nowhere to look but straight ahead. This creates the perfect opportunity to place an ad in an area of direct eyesight — it’s hard to miss a message when it is only inches from your face. Like stall ads, these are best suited to locations without congestion, where most of the person’s time is spent in front of the facilities.

On Mirrors

Whether a restroom is busy or not, almost everyone will spend some time in front of the mirror washing their hands. Something like a colorful, vinyl cling can attract the attention of sink users and give them an impression of your brand. While these ads work well in both men and women’s restrooms, they are especially effective when targeted at women since they tend to spend more time in front of the mirror.

The great thing about restroom advertising is that it’s relatively inexpensive, so you have the freedom to experiment with your marketing strategy. You may choose to use a stall sign for a few months and then change up your tactic by switching to a wall billboard. To make the biggest impact, you can use all the types of restroom ads at once to create a domination effect in a small area.

No matter which type of restroom ad you choose, this non-traditional form of advertising is sure to bring greater attention to your brand and an increase in your business’ profits.