Top 10 Reasons Indoor Billboards are So Effective

Traditional forms of advertising, such as television commercials, magazine ads, internet, and ordinary billboards have all but lost their effectiveness. It’s simply too easy for consumers to mute, walk away, click away, fast-forward, or simply ignore such mediums. Not to mention, traditional advertisements tend to get lost in a sea of other ads making it incredibly difficult for them to make an impression.

Still, there is one type of advertisement capable of reaching consumers when they are undistracted and receptive to receiving messages — indoor billboards.

Indoor billboards, or restroom advertisements, have many advantages over traditional approaches:

They’re Hard to Miss

Indoor billboards are strategically placed inside stalls, above mirrors, along walls where folks wait in line, and in other hard to miss locations. In a restroom setting where there is nothing else to look at people’s eyes naturally gravitate to these signs.

Captive Audience

Restroom ads have the unique ability to access consumers when they face no other distractions or interruptions. People usually to spend one to four minutes in the restroom, and much of that time can be spent viewing your ad. This is a huge advantage over other advertisements where someone may devote a few seconds to glance at them before they’re busy doing something else.

Better Retention

Since consumers give indoor billboards their undivided attention for such a relatively long time, they remember more of the message and for much longer as compared to traditional ads. According to a Barbour & Monroe survey, 92% of people recall businesses seen on restroom ads and 88% remember four specific selling points.  

Target Specific Demographics Easily

What’s especially great about this type of advertising is it’s super easy to target specific demographics — simply place your ad in establishments where your target audience tends to hang out. For instance, if you’re marketing to the 18 to 35 demographic, you can place your ads in restaurants, bars, clubs, and other entertainment venues. Or, if you’re trying to connect with those with higher incomes, you can position your ads in the more affluent sections of town. Also, if you want to advertise to one gender only or offer different messages to each, you can place separate ads in the male and female restrooms.

Connect with a Hard to Reach Demographic

Besides making it easy to target specific demographics, restroom ads also allow you to connect with people who have disposable incomes. This is often a difficult group to contact since they are often on the go and leading more active lifestyles (not paying attention to TV or print messages). However, by placing ads in places they visit, you can finally have your brand seen by people with money to spend.

Inexpensive

For a fraction of the cost of other forms of advertising, your message can appear to thousands of highly targeted, demographic specific consumers in a short period of time. And considering many people visit the same establishments often and use the restroom repeatedly, there’s a good chance one individual will get multiple impressions of your brand. This means you get more views for your money.

Less Competition

Although your ad may share space with a few other businesses, it is nothing compared to the bombardment of advertisements and commercials folks receive in other locations. This makes it much easier for your brand to stand out.

People Like Them

Admittedly, restrooms are a somewhat personal space to place an ad, but consumers don’t mind. According to the same Barbour & Monroe survey, 98% of people react positively or neutrally to seeing ads in restrooms as many appreciate having something to keep their mind occupied while in an otherwise boring situation.

Not Just an Indoor Billboard

By including a QR code on your indoor billboard, you can tie it into your whole marketing campaign. Those who scan the code are directed to an optimized mobile landing site where they can learn more about your business, and even if they don’t take action right then, they have your brand stored on their smartphone for later retrieval.

Increase Brand Awareness

All of these benefits add up to more people recognizing your brand, and ultimately, increased conversions. And by integrating indoor billboards with an online marketing strategy, your brand has the potential to be shared and spread to individuals far beyond the reaches of your restroom advertsiement.